Blue Moon Optometric Advisors

Blue Moon Optometric Advisors is a Texas‑based optometric consulting firm dedicated to helping eye care practices thrive. Drawing on more than three decades of industry experience, we deliver tailored solutions in practice management, equipment procurement, staff training, workflow optimization, and revenue cycle management (RCM). 

Unrivaled 32‑Year Industry Foundation
From starting as a lab technician to leading EHR training and onboarding programs, Adam Roscher has lived every facet of optometric practice. That depth means you benefit from hands‑on insight into every workflow, role, and challenge your team faces.

Leadership Built at Crystal Practice Management
For over a decade, Adam shaped the training curriculum, process standards, and client‑support model at Crystal Practice Management—one of the fastest‑growing EHR vendors. His initiatives there drove:

• Annual CPT code and Frame Page default updates for hundreds of offices
   
• Seamless VSP catalog integrations that cut claim‑retrieval errors by 40%
   
• High‑quality, on‑demand video libraries used by thousands of clinicians
   

Truly Personalized Partnership
We don’t sell off‑the‑shelf solutions. Instead, we:

• Listen to your goals, culture, and pain points
   
• Map a customized roadmap that aligns with your staff’s current skills and your practice’s vision
   
• Embed ourselves as an ongoing extension of your team—coaching, troubleshooting, and pivoting as you grow
   

Holistic Practice Optimization
Our services go beyond training. We help you:

• Streamline revenue cycle processes for faster reimbursements
   
• Fine‑tune operational workflows to eliminate redundancy and reduce overhead
   
• Leverage data‑driven benchmarks so you can make smarter staffing, marketing, and equipment decisions
   

Lifelong Commitment to Your Success
Optometry is evolving fast. Whether it’s new payor requirements, telehealth integrations, or emerging lens technologies, you’ll have a partner who:

• Stays on top of best practices and regulatory changes
   
• Provides ongoing training refreshers and “train‑the‑trainer” programs
   
• Is always available to troubleshoot and strategize
   

• Practice Management Guidance: Strategic assessments, KPI benchmarking, and customized roadmaps for growth
   
• Equipment Procurement Advising: Vendor selection, cost‑benefit analysis, and installation oversight
   
• Staff Training & Onboarding: Role‑based curricula, video tutorials, and train‑the‑trainer programs
   
• Workflow Optimization: Process mapping, EHR configuration (including VSP integration), and efficiency audits
   
• Revenue Cycle Management (RCM): Coding standardization, billing best practices, and accounts‑receivable strategies